Monica Sharma-Patnekar on Understanding Your Customer (ep 114)Feb 20, 2023
I've got a special guest today. Monica is with us from Business with Monica. She's talking about how to slow down to speed up...about how to grow well. With over 18 years in the business world, she's an expert in building brands and in knowing what it takes to determine your target customer. The episode is full of fabulous information.
Monica's 3 Pillar Roadmap
Position, Plan, and Play are the three pieces of connecting with people and converting them into customers. It's all about how you position your brand in the minds of your customers. You need to know who your customer is and they need to know why they should buy from you. What are the key benefits you offer your customer? What makes you different and unique? Position yourself for growth.
Position helps reduce any fear we have of competition. A mindset shift happens once you understand your why.
The Importance of Showing Up Authentically
This is the north star of your business. There are three key pieces in being able to show up for our brand: clarity, confidence and courage. We must believe in ourselves and in what we're doing. Once you have these things, you can show up authentically. You unlock communication with your customer and develop community around your brand.
You're not solving problems, you're fulfilling desires. Once you know your customers' core desires, you'll be able to translate how your products fit into their lives.
Starbucks is a perfect example: they've created a "third place" in people's lives, an experience that people desire. They've used coffee as the product that gets you there.
It's really about understanding the fundamentals of your business. The keys of your business are right in front of you.
Here's some exciting news! Monica is joining six other experts in speaking at the upcoming Profitability Summit. It's a virtual conference created specifically for inventory-based business owners and will cover all-things related to building and growing a profitable business. Save your seat here!
Get on the Waitlist for Ciara's Forthcoming Book - https://www.ciarastockeland.com/waitlist-ebook
Learn More About The Profit Accelerator Mastermind (formally VIP Day) -https://www.ciarastockeland.com/profit-accelerator-mastermind
Book a Consult Call - https://calendly.com/ciarastockeland/20min
Questions? Want to learn more about working with me? Please feel free to get in touch by emailing me at [email protected].
Here's a glance at the episode:
[2:45] Monica shares a little about her story.
[5:16] Monica shares her roadmap to the three pillars every business needs to grow well.
[8:40] Monica on clarity, confidence, and courage when it comes to being a business owner.
[13:30] A few of Monica's success stories...
*Don't forget to leave a review of the episode on your favorite streaming service.
Here's more from Monica (including a few free downloads!):
Resources for Download:
- Desires Over Demographics Framework - the 4 types of questions to ask your customer
- The 3 Pillar Roadmap - the exact 3 step roadmap Monica uses with her clients, position, plan & play
Connect with Monica:
Monica Sharma-Patnekar is an eCommerce brand mentor & consultant, a purpose-driven (digital) brand, marketing & strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies from Fortune500 to scale- & start-ups. It all started with an MSc. Business Administration, major in Marketing.
Monica’s worked with Fortune500 companies across brand management, strategy consulting & global marketing. In addition, she has been hired by Google to coach their premium partners - 7-figure scale-ups, Tech, and SaaS & agencies who work with eCommerce businesses.
Monica offers high-touch coaching & mentorship to small business, conscious, eCommerce & product, and retail entrepreneurs. She is Dutch by birth and Indian by heritage. Global by choice & education. A creative thinker. A dancer. A chai fanatic. A mom of 2 girls.