Why Community Matters: an interview with Shana Bresnahan (ep 118)

boutique business boutique ownership education coaching customer engagement growth the inventory genius podcast Mar 20, 2023

I'm chatting with a friend of mine, Shana Lynn, about community, business and life. As the next round of my top-tier mastermind beings, I'm excited to focus more on the idea and importance of connecting with one another in order to grow.

Shana's background is in the online community space. She's been working with people to help grow online communities for more than a decade. She believes we're designed to live in community and that we're at our best when we're a part of a thriving, supportive community.

So what does Shana believe makes a healthy community? She explains that to create a strong, thriving community, we need a few things:

  1. A Common Cause: likeminded people working toward a similar goal.
  2. Culture: beliefs, behaviors, boundaries...things can get a little iffy here - in order for us to have a culture and a safe place, we need to be sure we have boundaries in place.
  3. Connection: happens by getting together, but we have to have a sense of safety in place first. Leadership is so essential here.
  4. Communication: effective and empathetic communication is key.

How can we be contributors (and not just consumers) to the communities we're in? 

Find a community of people who are in a similar place as you are in business - who understand your journey. Show up fully as yourself and appreciate the lives and experiences of those around you. 

Oftentimes, community helps us see that we need to take our own advice. 


Here's a glance at the episode:

[4:33] Shana talks about what we need in order to build and maintain a healthy community.

[8:25] How can we be contributors (and not just consumers) to the communities we're in?

Click here to listen to the episode.

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Work with Ciara

Registration's now open for Ciara's top-tier mastermind program. There are only 30 spots available, and they're filling up fast. Go ahead, and learn more about the Profit Accelerator Mastermind Program.

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Questions? Want to learn more about working with me? Please feel free to get in touch by emailing me at [email protected].


Connect with Shana

Check out Shana's website.

Listen to Shana's podcast, Community Creators.



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