How to Market an eCommerce Business: Interview with Laura Hanlon (ep 144)

boutique business tools boutique ownership education ecommerce the inventory genius podcast Aug 28, 2023

I recently sat down for a conversation with with Laura Hanlon. Laura is Co-Director of Pink Leopard, an agency that helps businesses change how they get spotted, and we're talking about eCommerce strategies. The "PINK" in Pink Leopard stands for Personality, Individuality, Number one, and Killer results. Here's a closer look at what that really means.


Pink Leopard strives to have their work imbued with personality, both in the actual work they do and in how they work with their clients. They really want their communication and connection with clients to stand out. 


Pink Leopard doesn't just want their clients to be anonymous avatars. They work to really get under the skin of the brands with which they work. Then, they help clients reflect that personality to their own customers.

Number One

Pink Leopard works to be a world class. By producing fantastic results, they stand out as a top firm in the marketing field.

Killer Results

The greatest equalizer in any business - what's the point to any of this if a company doesn't provide killer results?

When it comes to cutting through the noise of social media, Pink Leopard works with clients to really get to know their audience inside and out. Once you know your audience, you can create an effective marketing strategy around that. You have to go really deep with the research in order to understand how you can stand out.

It's also important not to put all your marketing eggs in one basket. Don't be afraid to try different things. It's essential to have a multi-channel approach and to include organic marketing.


Here's a glance at the episode:

[2:35] Laura shares the story behind Pink Leopard

[6:35] Laura's background and journey to marketing

[10:50] How does Pink Leopard help clients cut through the social media noise to get right to their ideal customer?

[13:40] Tips to understanding your ideal avatar

[17:40] How can we expect killer results from an ad agency? What should we look for? What should we expect?

Click here to listen to the episode.

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Questions? Want to learn more about working with me? Please feel free to get in touch by emailing me at [email protected].

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