#AskCiara Video on Product Markdowns

askciara boutique business boutique ownership education customer engagement inventory Apr 15, 2022

#AskCiara videos are quick answers to questions that have come up in the Boutique Owner's Collective Facebook group.

Q: How do you know when to mark product down? When should you just decide to donate leftover product?

I like to think of inventory as a way to build relationships with my customers. 

Even if I have to markdown to 75% off or put some products in a $5 bin, it's completely worth it if my customers feel they're getting a win.

A sale is a win-win if it means it gets customers shopping with me. 

Then, at the end of the day, it's great to donate the leftover, random pieces to a local women's shelter or charity. You can take a tax write off for the donation.

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Weekly bite-sized advice from Ciara Stockeland.