July 2024 Marketing Trends with Robyn Graham

marketing trends the inventory genius newsletter Jun 27, 2024
Image for July 2024 Marketing Trends newsletter article with Robyn Graham

Social media is not free marketing.

by Dr. Robyn Graham

Business Growth Strategist and Coach | Host of The Robyn Graham Show | Author of You, Me, and Anxiety: Take Action Over Anxiety to Enjoy Being You | Speaker

We’ve all been told that we must be on social media to grow a business. It’s free after all! Better take advantage of it!

But social media is not free. You must spend time creating content for it, posting the content, engaging with followers, reaching out to attract new followers, selling in DMs, or paying someone to do it all for you. All these take time, and time is money. In addition, scrolling on social media often results in comparison or imposter syndrome which leads to fear, doubt, and procrastination.

If you procrastinate, you are losing precious time that you cannot get back. Hours lost that could have been spent creating more meaningful content and reaching your soulmate clients.

In addition, only 7.6% of your audience will see your social media posts. And since Meta has changed its policy to become pay to play platforms, the average organic user will not be able to reach their target audience in enough depth to build financially sustainable businesses.

Similarly, social media is not the best visibility strategy. Levitate Media recently published an article outlining the lifespan of digital content. You will see that social media platforms have the shortest lifespan. But evergreen content on your own platform, such as your blog, is visible for at least two years.

  • TikTok: 0-2 minutes
  • Twitter: 15-18 minutes
  • Facebook: 5-6 hours
  • LinkedIn: 24 hours
  • Instagram: 48 hours
  • YouTube: 20 days
  • Pinterest: 4 months
  • Blog Posts: 2 years

If you’re feeling disgusted about the time you’ve spent growing your social media accounts with minimal results, I have good news for you!

As you can see in the above list, social media is not the only form of digital marketing and there are more efficient ways to grow your business and achieve sustainable success, SEO being a crucial one.

So, if you don’t like social media, this is your invitation to feel free to focus your content creation strategy on other platforms such as email marketing, your blog, and platforms that you own or will give you more visibility and allow you to better reach your soulmate clients.

If you're interested in a free resource to grow your business without social media, click here to download the free eBook, 5 Crucial Strategies to Start and Grow Your Business For Sustainable Success.

Connect with Robyn:

Listen to my interview with Robyn on episode 187 of the Inventory Genius Podcast.

Dr. Robyn Graham is the founder and owner of Robyn Graham, LLC, and the creator of the Purpose to Results™ - Success without Social Method. With an emphasis on mindset, strategy, and action for one-stop business growth coaching. She helps small business owners and entrepreneurs, especially those in the health and wellness industry; health coaches, life coaches, and creatives, start and grow sustainable businesses and have a meaningful impact without being chained to social media.

Robyn is a business growth strategist and coach, host of the globally acclaimed podcast - The Robyn Graham Show, a speaker, and the best-selling author of You, Me, and Anxiety: Take Action Over Anxiety to Enjoy Being You, in which she shares her life-long journey with anxiety to help others navigate anxiety to live a joyful, peaceful, purposeful life. 

When not working, you’ll find Robyn spending time with her husband, three children, and two dogs, most likely doing an outdoor activity, traveling, or enjoying great food. She is also on the board of directors for Face to Face Germantown.

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