March 2024 Marketing Trends with Emily Avdem Nelson

marketing trends the inventory genius newsletter Mar 01, 2024
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Five Marketing Mistakes on Social Media

by Emily Avdem Nelson

Take a quick look at five common marketing mistakes people frequently make on their social media accounts:

1. Inconsistent Branding

Top brands didn't get where they are by changing their logos, colors, and fonts all the time. They stayed consistent in how they showed up.

Consistency in branding creates a sense of familiarity and trust among customers. You are building a cohesive and memorable brand identity by using the same colors, fonts, and logo across all platforms, from your website to social media pages to product packaging.

Brand consistency helps establish your brand in the minds of your customers and makes it easier for them to recognize and remember your brand. On the other hand, inconsistent branding can lead to confusion and a lack of trust among customers.

2. Ghosting Your Audience

By not acknowledging messages, you are essentially telling potential clients that their opinions and thoughts don't matter. This can lead to a loss of trust, loyalty, and overall customer satisfaction. On the other hand, responding to someone's comments and messages promptly shows that you value their input and are committed to building a relationship with them.

Engaging with your audience can help you better understand their needs and preferences and helps foster a sense of community around your brand.

3. Selling 24/7

Social media is a powerful tool for businesses to connect with their audience and promote their products or services. However, it's important to remember that social media is meant to be a social platform where people connect, share experiences, and build relationships.

When businesses focus solely on promoting their products or services through constant promotional posts, they risk alienating their followers and damaging the trust and loyalty they have worked hard to build.

Building a community around your brand and fostering relationships with your audience will create a loyal customer base that is more likely to trust and support your business over time.

4. Ignoring Data

When you ignore your analytics, you're essentially shooting in the dark, hoping for the best. Analytics provide valuable insights into your audience's behavior and preferences, allowing you to tailor your strategy better to suit your target market.

By looking at your data, you can identify what content resonates with your audience, what time of day or week your posts receive the most engagement, and which platforms drive the most traffic to your website.

5. Not Posting Consistently

When you don't post regularly, your audience may perceive you as unreliable or uninterested in engaging with them, leading to a decrease in engagement and, ultimately, a decline in your following. Additionally, consistently posting can help you establish a strong presence on social media and increase your visibility, making it easier for potential followers to discover your content and engage with your brand.

If these tips have you feeling overwhelmed, reach out! I'd love to help you put the correct strategies into place on your social media platforms. You can reach out on any of my social media platforms or through email at [email protected].

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Weekly bite-sized advice from Ciara Stockeland.