June 2024 Marketing Trends with Emily Avdem Nelson

marketing trends the inventory genius newsletter May 31, 2024
Image for June 2024 Marketing Trends newsletter article with Emily Avdem Nelson.

The Secret to Keeping Up with Social Media

by Emily Avdem Nelson

Want to know the secret to keeping up with posting on social media?!⁠⠀ ⁠⠀⁠

Reuse your content. Yep, I said it. Reuse content. ⁠⠀⁠

If your content is full of quality and has a strong message, it should be shared more than once!

Think of it this way: if you get 20 followers after a post, have they seen it? Probably not. So, it’s definitely worth sharing again. ⁠⠀⁠

Also, once you’ve shared multiple posts, the older posts get buried. Most of the time, people won’t even notice you’ve posted the content before.⠀⁠

Here are a few more reasons why it's worth repurposing content:

  1. It may take someone a couple of times to understand what you're sharing (some people may like video and others may like graphics).
  2. Customers may need to see something multiple times before they convert. ⁠⠀⁠

Don’t go crazy trying to produce high-quality content ALL the time. Reuse the good content because everyone should see it! ⁠⠀⁠

You have some options for repurposing content:

  • copy and paste it all
  • copy and paste just the caption but use a new graphic, reel, photo
  • use the exact same reel/photo/graphic but create a new caption
  • make a blog post/email/guide into a social media post
  • make a social media post into a blog post, email, or guide
  • make a caption into a reel
  • make a reel into a caption
  • make a reel into a graphic
  • make a graphic into a caption ⁠⠀⁠ ⁠

You can always switch out a few things, like hooks, CTAs, hashtags, and audio, to spruce it up, too!

If these tips make you feel overwhelmed, reach out! I'd love to help you implement the correct strategies on your social media platforms. You can reach out on any of my social media platforms or through email at [email protected].

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