Behind the Scenes: Helping Sarah Williams Find the Profit in Her Numbers

I recently had the pleasure of sitting down with Sarah Williams on the Launch Your Box Podcast for a conversation that was raw, honest, and eye-opening for any product-based business owner.

If you’ve ever felt like your business was growing, yet you somehow felt stuck or overwhelmed, this episode is for you. Sarah invited me into the "panty drawer" of her business—as we joked on the show—to take a hard look at the numbers.

The result? She went from being ready to sell her business to finding a way to make it more profitable and sustainable than ever.

What We Uncovered Together

In this episode, Sarah and I dive deep into the specific shifts we made to transform her subscription box business. We talked about:

• The Difference Between Revenue and Profit: Sarah’s business was making money, but she wasn’t sure if it was truly profitable. We looked at how tracking margins (specifically aiming for that 60% sweet spot) changes the way you view every single product.
• The "Cash on the Shelves" Problem: Sarah had $80,000 tied up in inventory. We discussed how to move from overbuying to a "just-in-time" inventory model that puts cash back into your bank account.
• The Power of Small Numbers: We didn’t start by raising prices. We started by shaving off $0.30 here and $0.50 there on packaging and COGS. Those tiny changes add up to massive bottom-line growth.
• Numbers Give You Options: The most powerful part of our work together was seeing Sarah realize she didn’t have to sell. Once she saw the data, she had the clarity to pivot, simplify her operations, and keep the business she loved.

Why Your Numbers Matter

As I told Sarah on the show, knowing your numbers gives you freedom. When you aren’t guessing, you stop making emotional decisions and start making strategic ones. You gain the freedom to say no to the wrong things and yes to the things that actually drive profit.

Listen to the Episode

I am so grateful to Sarah for being so transparent about her journey. Whether you run a subscription box, a boutique, or any product-based brand, there are lessons in this episode that will help you become an Inventory Genius.

Click here to listen to Episode 248: I Almost Sold My Subscription Box… Until the Numbers Changed Everything

Are you ready to look into your own "panty drawer" of financials?

If you’re feeling like Sarah did—making sales but not seeing the profit you deserve—I’d love to help. Take a look at my program here or book a strategy session to start managing your inventory like a genius.