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My Story

I've built it, lost it, and built it back – from profit up.

I'm a serial entrepreneur, a wife, a mom of two, and a triathlete. I love a challenge – and I've lived both sides of the product-business story, from seven figures and stressed to clear, calm and profitable.

More about my story ↓
 
7-fig boutique business built & sold
8,300+ business owners helped
20 yrs building product businesses
4x Ironman finisher

A Quick Introduction

Messes don't scare me – and I know I can help you.

I can help you win at business and find peace of mind in the everyday. Take a quick look at how all of this actually happened in my own life – the building, the losing, and the rebuilding.

See the journey ↓

The Journey

Three decades of building, losing, and rebuilding.

1993

Started my first business at the age of 13!

2001

I married my best friend.

2006

I started my very first retail boutique.

2007

I started a second retail concept, a designer outlet store. I also began buying and selling offprice and liquidation inventory. Through this, I learned to manage, buy, sell and market massive amounts of inventory. (YES – this is an actual picture of my warehouse! Look at all that inventory!!)

2010

Franchised my retail concept.

2015

I had a warehouse, multiple retail locations, and a team of over a dozen women. I spoke in front of Congress on behalf of small businesses, at national conferences and in front of the US Chamber of Commerce in D.C. I even had the privilege of being invited to the White House on behalf of small businesses.

2017

I had it all, and then I lost everything. I decided to take a hard look at how I had built everything from a "top line revenue" model instead of a profit-before-anything-else model.

2018

I regrouped and decided to build a business again...only this time, in a profitable way! I launched, built and sold a subscription box for retailers business. I started meeting business owners that were all asking the same questions – “How much inventory should I have?” and “Where is all my money going?”.

2019

I started coaching inventory based business owners - teaching them how to understand their numbers and how to use their inventory to create more profit and keep more cash.

2020

I launched my coaching program for inventory based businesses, now the Inventory Genius brand. I published the first episode of the "Inventory Genius Podcast", giving inventory based business owners weekly bite-sized, actionable steps to take and implement.

2021

I created my in-demand Profit Accelerator Mastermind program, taking hundreds of business owners from broke and stressed to in-control and profit-focused.

2023

I wrote and published, Inventory Genius. The details of my story along with the highlighted success of clients pulled together with practical steps to become an Inventory Genius yourself.

1993

Started my first business at the age of 13!

2001

I married my best friend.

2006

I started my very first retail boutique.

2007

I started a second retail concept, a designer outlet store. I also began buying and selling offprice and liquidation inventory. Through this, I learned to manage, buy, sell and market massive amounts of inventory. (YES – this is an actual picture of my warehouse! Look at all that inventory!!)

2010

Franchised my retail concept.

2015

I had a warehouse, multiple retail locations, and a team of over a dozen women. I spoke in front of Congress on behalf of small businesses, at national conferences and in front of the US Chamber of Commerce in D.C. I even had the privilege of being invited to the White House on behalf of small businesses.

2017

I had it all, and then I lost everything. I decided to take a hard look at how I had built everything from a "top line revenue" model instead of a profit-before-anything-else model.

2018

I regrouped and decided to build a business again...only this time, in a profitable way! I launched, built and sold a subscription box for retailers business. I started meeting business owners that were all asking the same questions – “How much inventory should I have?” and “Where is all my money going?”.

2019

I started coaching inventory based business owners - teaching them how to understand their numbers and how to use their inventory to create more profit and keep more cash.

2020

I launched my coaching program for inventory based businesses, now the Inventory Genius brand. I published the first episode of the "Inventory Genius Podcast", giving inventory based business owners weekly bite-sized, actionable steps to take and implement.

2021

I created my in-demand Profit Accelerator Mastermind program, taking hundreds of business owners from broke and stressed to in-control and profit-focused.

2023

I wrote and published, Inventory Genius. The details of my story along with the highlighted success of clients pulled together with practical steps to become an Inventory Genius yourself.

You're ready to focus on the right things.

You're done with the mess. It's time to get your business on the path to profitability. 

Let me help you create more profit and keep more cash.

The first step? Let's take a look at your business to determine the best fit.

Let's Get Going →